youth sports PRODUCT SAMPLING
Put Your Product in the Hands of Youth Sports Families
Reach athletes, parents, coaches, and families through youth sports organizations across the country. ECM connects CPG brands with local sports organizations and trusted Brand Ambassadors who distribute samples directly to consumers.
500K +
Brand Ambassadors
Reach verified residents actively discovering new food brands.
Multiple
Youth Sports Networks
Collect product ratings, reviews, surveys, and first-party consumer data.
National
Campaign Coverage
Launch local, regional, or nationwide food sampling programs from one platform.
Reach Families Through the Sports They Already Love
Youth sports bring athletes, parents, coaches, and families together on a regular schedule.
ECM gives CPG brands a way to place products directly into these environments through trusted local leaders.
Your campaign can be built around specific sports, organizations, markets, demographics, schedules, and distribution goals.
A Nationwide Youth Sports Sampling Network
Target specific sports, organizations, markets, and consumer groups.
Football
AYF, Pop Warner
1.5M+ Potential Reach
Basketball
YBOA, AAU
1M Potential Reach
Baseball
USSSA, PONY, Babe Ruth
6M Potential Reach
Softball
USA Softball
2.3M Potential Reach
Hockey
USA Hockey
500K Potential Reach
Swimming
USA Swimming
600K Potential Reach
Brand Ambassadors
500,000 Brand Ambassadors. Local Access. Trusted Relationships.
ECM has an exclusive distribution network of more than 500,000 Brand Ambassadors across schools, sports, camps, clubs, churches, and colleges.
Match
We match your brand with youth sports organizations based on schedule, reach, geography, audience, and campaign goals.
Activate
ECM notifies participating Brand Ambassadors and coordinates the campaign.
Fulfill
We provide venue addresses and shipping manifests so samples can be delivered to the appropriate locations.
Distribute
Brand Ambassadors distribute samples directly to consumers.
Measure
Ambassadors confirm distribution, gather feedback, and complete campaign deliverables.
Report
ECM delivers a campaign recap with distribution, consumer insights, content, and results.
WHY ECM MEDIA
Why Brands Use ECM for Youth Sports Sampling
From audience targeting and nationwide fulfillment to verified first-party consumer data and campaign reporting, ECM Media provides everything brands need to execute measurable consumer engagement campaigns.
National Reach
Activate campaigns across multiple sports and markets.
Local Relationships
Work through leaders who already know the families they serve.
One-to-One Distribution
Get products directly into consumers’ hands.
Consumer Data
Capture feedback and permission-based contact information.
Measurable Results
Track distribution and campaign performance.
Dedicated Account Management
Work with one experienced team from campaign planning through final reporting.
READY TO GET STARTED?
Ready to Put Your Product in the Hands of More Families?
Let’s build a youth sports sampling campaign around the sports, markets, consumers, and results that matter to your brand.
Trusted by brands looking to increase product trial, collect consumer feedback, and reach verified consumers nationwide.
READY TO GET STARTED?
FREQUENTLY ASKED QUESTIONS
Youth Sports Sampling FAQs
Have questions about youth sports product sampling? Here are answers to some of the questions we hear most often from brands and marketing teams.
What types of youth sports can ECM support?
ECM can support sampling campaigns across football, cheer, baseball, softball, hockey, swimming, soccer, basketball, and other organized youth sports programs.
Who distributes the samples?
Samples are distributed by ECM Brand Ambassadors within participating organizations. In youth sports, Brand Ambassadors can include coaches, assistant coaches, team managers, and other local organization leaders.
Can we target specific sports, markets, or demographics?
Yes. Campaigns can be built around specific sports, geographic markets, organizations, schedules, audience characteristics, and campaign goals.
What types of products can be sampled?
ECM can support many shelf-stable CPG products, including food, beverages, personal care, household, health and wellness, and other consumer products. Product and packaging requirements are reviewed before each campaign.
Can we collect consumer feedback and data?
Yes. Campaigns can include consumer surveys covering brand awareness, brand perception, purchase intent, and other campaign-specific questions. Consumers can also opt in to email or SMS offers and digital coupons.
What reporting do we receive after the campaign?
ECM provides a campaign recap that can include distribution results, participating organizations, geographic coverage, survey results, consumer data, coupon activity, photos, testimonials, and affidavits. Reports can be provided in white-label format for agencies or CPG clients.
