Empower Your Brand, Empower Your Consumers

ByMathew O'Brien

Why Sampling Isn’t Just a Tactic—It’s a Trust Strategy Let’s talk about what today’s consumers really want: control, confidence, and clarity.They’re no longer responding to one-size-fits-all marketing. They crave real experiences that help them make informed decisions—on their terms. And as a brand, that gives you a huge opportunity. Sampling is empowerment. It’s more than…

How Premium Are Your Consumers? Why Sampling in Class A Apartments Is a Game-Changer for CPG Brands

ByMathew O'Brien

Not all sampling is created equal.And not all consumers are the right fit for your product. As CPG marketers, we’re constantly challenged to drive trial, boost awareness, and ultimately, increase sales. But if your product isn’t getting in front of the right audience—the one with both the interest and the income to purchase—it’s a missed…

What Is Product Sampling and Why CPG Brands Still Use It

ByMathew O'Brien

1. It Drives Trial—Fast The goal of every CPG sampling campaign is the same: drive trial. Sampling removes friction. Consumers try before they buy—and if they like it, they come back. It works especially well for: Example: A functional beverage brand launched a direct-to-consumer sampling campaign in luxury apartments. Result: 24% of sampled consumers repurchased…

The Evolution of Custom Charging Stations:

ByMathew O'Brien

How They Became a Sponsorship Asset The world is becoming increasingly mobile, and with the rise of smartphones and other mobile devices, the need for a reliable and convenient charging solution has become more important than ever. This is where custom charging stations come into play, offering a convenient and effective way to charge mobile…