student housing product sampling
Put Your Product in the Hands of College Students
Reach college students where they live through product sampling programs built for student housing communities. Get products directly into students’ hands while collecting consumer feedback, first-party data, and measurable campaign results.
Reach College Students Where They Live
College students spend a significant amount of their time within the communities where they live.
ECM connects CPG brands with student housing communities where products can be placed directly in front of students.
Campaigns can be built around specific schools, markets, student housing communities, demographics, academic calendars, and distribution goals.
student housing network
A Sampling Network Built Around College Students
200 +
Student Housing Locations
122K+
Student Residents
18-24
Primary Audience
National
Campaign Coverage
WHY STUDENT HOUSING?
More Than Campus Exposure
Students are exposed to hundreds of messages on campus and online.
Student housing gives brands a direct path into the places where students live, socialize, eat, study, and receive packages.
ECM lets brands put products into those environments and measure what happens next.
How It Works
From Product Delivery to Consumer Data
Target
Identify schools, markets, student housing communities, demographics, and campaign goals.
Plan
ECM builds the campaign around the selected locations, timeline, product, and distribution requirements.
Fulfill
Samples are shipped to participating student housing locations or a designated fulfillment center.
Distribute
Samples are distributed directly to eligible student residents.
Engage
Students can provide feedback, complete surveys, interact with promotional offers, and opt in to receive additional information.
Report
ECM delivers a campaign recap with distribution, consumer insights, content, and results.
CAMPAIGN GOALS
What Can Your Student Sampling Campaign Accomplish?
From audience targeting and nationwide fulfillment to verified first-party consumer data and campaign reporting, ECM Media provides everything brands need to execute measurable consumer engagement campaigns.
Launch A New Product
Introduce your product to a new audience.
Drive Product
Trial
Put your product directly into students’ hands.
Build Brand Awareness
Increase exposure within college markets.
Collect Consumer Feedback
Learn what students think about your product.
Generate First-Party Data
Build permission-based consumer relationships.
Drive Offers & Promotions
Connect sampling with digital coupons and promotional offers.
READY TO GET STARTED?
Ready to Put Your Product in the Hands of Students?
Let’s build a student housing sampling campaign around the schools, markets, products, and results that matter to your brand.
Trusted by brands looking to increase product trial, collect consumer feedback, and reach verified consumers nationwide.
READY TO GET STARTED?
FREQUENTLY ASKED QUESTIONS
How does student housing product sampling work?
Have questions about youth sports product sampling? Here are answers to some of the questions we hear most often from brands and marketing teams.
How does student housing product sampling work?
ECM coordinates with participating student housing communities to distribute CPG products directly to eligible student residents. Campaigns can also include surveys, promotional offers, and consumer data collection.
What age group can we reach?
The primary audience is college students, generally ages 18 to 24. Campaign targeting can be adjusted based on the goals and requirements of each campaign.
How many student housing locations can ECM reach?
ECM’s student housing network includes more than 200 locations and reaches more than 122,000 student residents.
What types of products can be sampled?
ECM can support many shelf-stable CPG products, including food, beverages, personal care, household, health and wellness, and other consumer products. Product and packaging requirements are reviewed before each campaign.
Can we target specific colleges or markets?
Yes. Campaigns can be built around specific geographic markets, schools, student housing communities, demographics, campaign dates, and distribution goals.
Can we collect student feedback and consumer data?
Yes. Campaigns can include surveys, product feedback, brand awareness questions, purchase intent, email and SMS opt-ins, and promotional offers. Data collection is structured around the goals of the campaign.
