How Premium Are Your Consumers? Why Sampling in Class A Apartments Is a Game-Changer for CPG Brands
Not all sampling is created equal.And not all consumers are the right fit for your product. As CPG marketers, we’re constantly challenged to drive trial, boost awareness, and ultimately, increase sales. But if your product isn’t getting in front of the right audience—the one with both the interest and the income to purchase—it’s a missed…