How Premium Are Your Consumers? Why Sampling in Class A Apartments Is a Game-Changer for CPG Brands

Not all sampling is created equal.And not all consumers are the right fit for your product. As CPG marketers, we’re constantly challenged to drive trial, boost awareness, and ultimately, increase sales. But if your product isn’t getting in front of the right audience—the one with both the interest and the income to purchase—it’s a missed…

What Is Product Sampling and Why CPG Brands Still Use It

1. It Drives Trial—Fast The goal of every CPG sampling campaign is the same: drive trial. Sampling removes friction. Consumers try before they buy—and if they like it, they come back. It works especially well for: Example: A functional beverage brand launched a direct-to-consumer sampling campaign in luxury apartments. Result: 24% of sampled consumers repurchased…