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At ECM Media, we know that finding a product sampling company that truly understands natural CPG brands is essential to sustainable growth, whether you’re in startup mode or scaling nationally. That’s why we’ve rounded up 11 must-have qualities every CPG brand should look for when choosing a sampling partner: 1. An Engaged CommunityWithout a strong,…

Why Sampling Isn’t Just a Tactic—It’s a Trust Strategy Let’s talk about what today’s consumers really want: control, confidence, and clarity.They’re no longer responding to one-size-fits-all marketing. They crave real experiences that help them make informed decisions—on their terms. And as a brand, that gives you a huge opportunity. Sampling is empowerment. It’s more than…

Not all sampling is created equal.And not all consumers are the right fit for your product. As CPG marketers, we’re constantly challenged to drive trial, boost awareness, and ultimately, increase sales. But if your product isn’t getting in front of the right audience—the one with both the interest and the income to purchase—it’s a missed…

1. It Drives Trial—Fast The goal of every CPG sampling campaign is the same: drive trial. Sampling removes friction. Consumers try before they buy—and if they like it, they come back. It works especially well for: Example: A functional beverage brand launched a direct-to-consumer sampling campaign in luxury apartments. Result: 24% of sampled consumers repurchased…