What Is Product Sampling and Why CPG Brands Still Use It

1. It Drives Trial—Fast The goal of every CPG sampling campaign is the same: drive trial. Sampling removes friction. Consumers try before they buy—and if they like it, they come back. It works especially well for: Example: A functional beverage brand launched a direct-to-consumer sampling campaign in luxury apartments. Result: 24% of sampled consumers repurchased…