our technology partnership
ECM. Exclusive Reseller of Placement's Data & Distribution Technology.
Connecting brands with consumers through nationwide product sampling, experiential activations, and measurable consumer engagement, powered by Placement.
Technology That Makes Product Sampling Measurable
Through our exclusive reseller relationship with Placement, ECM provides brands access to technology-enabled sampling infrastructure, distribution capabilities, and consumer engagement tools.
Together, these capabilities help brands put products directly into consumers’ hands, collect valuable consumer feedback, and measure campaign performance.
technology and distribution capabilities
More Than Product Distribution
Smart locker distribution
Provide consumers with convenient access to product samples through participating locations.
Consumer Notifications
Invite eligible consumers to learn about available samples and participate.
Product Trial
Put products directly into consumers' hands and encourage real product experiences.
Consumer Feedback
Collect product ratings, reviews, surveys, and consumer responses.
UGC
Encourage consumers to share product experiences through photos and videos.
Campaign Analytics
Review distribution, engagement, audience insights, and campaign results.
From Sample Pickup to Consumer Insights
A connected experience that helps brands understand what happens after a consumer receives a sample.
Students are exposed to hundreds of messages on campus and online.
Student housing gives brands a direct path into the places where students live, socialize, eat, study, and receive packages.
ECM lets brands put products into those environments and measure what happens next.
How It Works
From Product Delivery to Consumer Data
01
Discover
Consumers receive notifications about available product samples.
02
Opt In
Consumers choose to participate and provide requested information.
03
Collect
Consumers pick up their samples through participating distribution locations.
04
Distribute
Consumers can complete surveys, provide feedback, and share content.
05
Engage
Consumers can complete surveys, provide feedback, and share content.
06
Measure
Campaign activity and consumer responses are compiled into reporting and insights.
DATA & INSIGHTS
Every Sample Creates an Opportunity to Learn
Product sampling gives brands the opportunity to learn directly from consumers. Through Placement’s technology, ECM provides access to campaign data and consumer engagement insights that help brands better understand their audiences and evaluate campaign performance.
01
Sample Distribution
Track sample distribution and participating locations.
02
Consumer Engagement
Understand how consumers interact with your campaign.
03
Product Ratings & Reviews
Collect product ratings, reviews, and consumer opinions.
04
Audience Demographics
Learn about the consumers engaging with your campaign.
05
Survey Responses
Gather feedback about brand awareness, product perception, and purchase intent.
06
User-Generated Content
Encourage consumers to share photos, videos, and product experiences.
See the Results Behind Every Campaign
ECM helps brands understand campaign activity through Placement reporting that brings together distribution results, consumer engagement, feedback, and audience insights.
THE ECM + PLACEMENT ADVANTAGE
The Right Technology. The Right Distribution. The Right Insights.
ECM brings together campaign strategy, distribution relationships, and consumer engagement technology to help brands execute product sampling campaigns with measurable results.
Our exclusive reseller relationship with Placement gives ECM clients access to technology and infrastructure that support product distribution, consumer interaction, and campaign reporting.
ECM Media
Campaign Strategy & Client Relationships
• Campaign planning
• Brand relationships
• Media strategy
• Distribution coordination
• Campaign management
Placement
Technology & Infrastructure
• Sampling technology
• Distribution infrastructure
• Consumer engagement tools
• Feedback collection
• Campaign analytics
Together
Connected Campaign Experience
• Product distribution
• Consumer interaction
• First-party insights
• Campaign measurement
• Client reporting
your next campaign
Ready to Put Your Product in More Hands?
Let’s build a product sampling campaign that connects your brand with consumers and delivers measurable insights.
Trusted by brands looking to increase product trial, collect consumer feedback, and reach verified consumers nationwide.
READY TO GET STARTED?
FREQUENTLY ASKED QUESTIONS
How does student housing product sampling work?
Have questions about youth sports product sampling? Here are answers to some of the questions we hear most often from brands and marketing teams.
What is ECM's relationship with Placement?
ECM is an exclusive reseller of Placement’s data and distribution technology. Through this relationship, ECM provides brands access to Placement’s technology-enabled sampling infrastructure and consumer engagement capabilities as part of its marketing and sampling solutions.
What does Placement's technology provide?
Placement provides technology designed to support product sampling, consumer notifications, sample pickup, consumer engagement, feedback collection, and campaign analytics.
How does ECM use Placement's technology?
ECM uses Placement’s capabilities to support product sampling campaigns for CPG brands. We work with clients to develop campaign strategies, identify target audiences, coordinate distribution, and deliver campaign reporting.
Can brands collect consumer data and feedback?
Yes. Depending on the campaign, consumers can opt in to participate, provide product feedback, complete surveys, submit ratings and reviews, and engage with promotional offers. Data collection follows applicable consent and privacy requirements.
Can ECM combine Placement's technology with other sampling programs?
Yes. ECM offers multiple sampling and media channels, including Class A apartment communities, student housing, youth sports, charging stations, and other media opportunities. Available combinations depend on campaign requirements and participating networks.
Who manages the campaign?
ECM serves as your client-facing campaign partner. We coordinate campaign planning, distribution requirements, execution, and reporting, using Placement’s technology where applicable.